Groupon merchant account login9/1/2023 Increased relevancy enables Groupon to offer several daily but targeted deals, thereby driving greater demand for Groupons. Groupon uses information about its subscribers to select and send deals via email, and our mobile applications can also target deals to subscribers based on proximity to the sponsoring merchant. This data allows Groupon to continue to help merchants better design the most effective deals and deliver deals to customers that better match their interests. As the volume of transactions increases, Groupon’s data about deal performance and customer interests also increases. How does Groupon make money? What is Groupon’s business model? Value PropositionĬustomer Experience and Relevance of Deals: Groupon leverages technology and scale to target relevant deals based on individual subscriber preferences.
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